A complete research, analysis and consulting offer to support your strategic decision-making in West Africa.
Dadch&co Market Research combines high-level technical expertise with an in-depth knowledge of African contexts. Our multidisciplinary team masters the most advanced quantitative and qualitative methodologies, adapted to field realities in West Africa.
As a member of WAPOR (World Association for Public Opinion Research), we apply the strictest ethical and methodological standards. Our field network covers Senegal, Togo, Benin and Mali.
Methodologies validated to international standards
Deliverables on time, without compromising quality
Deep knowledge of local contexts and cultures
Concrete recommendations for informed decisions
Our market studies provide you with a thorough and actionable understanding of your markets in West Africa. We combine the most robust quantitative and qualitative methodologies to deliver insights that truly drive your decisions.
Identification and profiling of customer segments, analysis of needs and purchasing behaviours.
Mapping competitors, positioning and market share analysis.
Optimal brand and product positioning in the market.
Pre-launch validation of products, pricing and communication concepts.
Objective evaluation of customer experience at points of sale.
Market studies completed
Countries covered
Client satisfaction
M&E systems designed
Years of M&E expertise
Key clients
M&E is our core expertise. We design and implement robust monitoring & evaluation systems for development projects, governments and international partners, with a particular focus on programme crisis turnaround.
Mid-term and final evaluations of development programmes and projects.
Rapid diagnosis and strategic reorientation of off-track projects.
Design and deployment of indicators and data management systems.
Measuring development impact and producing reports for donors.
Rigorous collection of baseline and final data for impact measurement.
As a WAPOR member, we conduct representative opinion polls that meet the highest international standards. Our field teams use the most advanced data collection methods for reliable and unbiased results.
Measurement of electoral intentions, popularity of leaders and political parties.
Evaluation of citizens' perceptions of public services.
Analysis of population attitudes on economic and social issues.
Brand awareness, image and consumer preference studies.
Certified member
Interviews conducted
Digital collection
ODK & SurveyCTO
Strategic dashboards
Statistical analysis
We design robust data management systems that enable evidence-based decision-making. From digital collection to strategic dashboards, we support you in the complete digitisation of your data processes.
Deployment of digital data collection tools (KoBoToolbox, ODK, SurveyCTO).
Design of Power BI dashboards for real-time monitoring of key indicators.
Advanced processing with SPSS, Stata, R and Python.
Design and administration of structured databases for projects.
Strategic analysis and expert recommendations for organisations navigating complex environments in West Africa.
Support for the digital transition of organisations: process digitisation, team training and digital monitoring tools.
Every project is unique. Contact us to discuss your research, evaluation or strategic consulting needs.