Build a favorite brand How can we build the brand? On with levers of the the brand should we work? What is the best way to evolve the brand? Recruit and retain the unsubscribes.… How do our market share evolve? How can we retain customers, partners and motivate employees? Are we winners or losers according […]Read more+
Realize Testing of concepts.– Offer a better quality of serviceWhat is the quality of service over the competition? Monitor the health of the brand. – Maximize the return on investment ROI… How to maximize the return on every franc invested in marketing? Mystery Shopping / comments on PDV / lost customer – Maximize at the […]Read more+
Model of exploratory qualitative research How consumers are different from each other? What is each group wants / needs? What are the gaps and how can we address them? What are the rules about how consumers choose services / products / content? When did these rules change and how can we take advantage of the […]Read more+
SurveyToGo (STG) Creation and automatic deployment of complex investigations on shelves; Centralized management allows you to stay on top of data, quotas and locations of investigators (GPS location, record silence, answers similar etc…) To follow in real time the quality of the data Ability to conduct offline surveys; Ability to translate surveys in several languages;; […]Read more+
Develop a good network… Understand the Act of purchase Mystery shopping / Observation on the PDV Audit / consumer behaviour/ Use and Attitude What channel should we use to enter the market? How to maximize sales for the last 3 periods”? What tool to use ? How to motivate sellers to increase sales? Our quantitative […]Read more+
"Our ambition is to support our clients in building their business by providing them with measurement tools, monitoring marketing and commercial performances by offering them appropriate solutions."