Who are we?

Dadch & co Market Research Agency offers a full service of Research and Opinion Poll surveys in West African Countries.

The company is managed by a team of dedicated professionals with diverse research experience in Senegal and across the West African sub-region (Gambia, Mauritania, Mali, Guinea Conakry & Bissau, Ghana, Kenya, Ivory Coast, Burkina Faso, Benin, Togo, Niger, Nigeria and Congo Kinshasa).

The company’s specialization is born out of over 12 years combined experience in research and consultancy. The collective experience of the Dadch & co Market Research team enables them to adapt and tailor research techniques to suit the needs of their numerous clients.

Dadch & co Market Research specialties include, desk research, quantitative and qualitative survey development, advanced statistical analysis and customized social research involving all areas of research studies.

We offer services in the following areas: (a) household and community-based surveys; (b) impact evaluation surveys (baseline and follow-up); (c) monitoring and evaluation, (d) technical support for development of strategic documents.

In addition, the company is professional, innovative, easily adapts to current trends in the research industry, and makes use of several exclusive tools that enhance the efficacy and effectiveness of assignments.

Dadch & co MR’s corporate policy emphasizes rigorous quality control measures throughout the data collection process by referring to standards defined by ESOMAR and the International Chamber of Commerce (ICC).

Thus, all staff will be trained on the strict respect of its quality protocols for the smooth running and execution of each project.

Our commitments

- Provide customers with information value-added to better know consumers and the market
- Support our clients in their providing simple, tailored and innovative solutions

– Being a pragmatic and proactive company
– To ensure our customers, simplicity, efficiency and transparency in our interactions.

Provide our customers :
– Suitable methodologies
– Adapted concepts and ideas
– A suitable vision

– With the tools of new technologies allowing to Dadch & co MR to provide its clients high value-added results.

Our vision

« Our ambition is to support our clients in building their business by putting the measure, followed by marketing, sales performance tools by providing appropriate solutions »

How to increase your market share?

  • Find Opportunities
  • Define a strategy
  • Optimize your performance
  • Bring add & value
  • Smart innovation
  • Successful launch

Identify opportunities and Define a strategy

Evaluate the attractiveness of the market and understand the evolution specific needs with specific products

  • What is the size and the structure of the market?
  • What are the prospects for the future of this market?
  • What are the major upcoming trends?
  • What are the key factors and profit opportunities?
  • What is the competitive landscape?